Name
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First Name
Last Name
Email
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Phone
*
(###)
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Company/Organization Name as it will appear in all branding
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Describe your business/organization
How are you different from your competitors?
What is your organization really good at?
What do you do better than anyone else?
What's your favorite thing about coming to work every day?
Describe your business/organization in 5 single words.
If you could tell a million people just one thing about your business/organization, what would you want them to remember?
Why do you need a rebrand? Or is this a new brand?
Who is your audience?
What do they currently think?
What do we want them to think?
What is the single most persuasive thing we can convey?
Why should they believe it?
Are there other brands & logos that you like? What do you like about them?
Are there any colors that you do not want to use? If so, why?
Parting shots/parting thoughts