The Rebrand
Factory Obscura creates magical, immersive worlds entirely by hand—yet their existing logo felt sterile and corporate. The disconnect was obvious: how could a collective known for defying conventions be represented by something so conventional?
The Breakthrough:
True authenticity
defies convention.
We embraced imperfection as our guiding principle, creating an identity that feels genuinely handcrafted—complete with beautiful irregularities and human touch. We built a flexible foundational structure that serves as a creative playground, allowing the brand to evolve alongside each new immersive experience.
The result? A brand identity as wonderfully
unconventional as the worlds they create.
What emerged was
pure creative energy:
hand-lettered typography,
bold illustrations,
and electric colors
that pulse with the
spirit of OKC's art scene.
This is heart
— messy, human, and
unapologetically alive.
